We are Sara Group Holdings, Dubai

Welcome to Sara Group Holdings (SGH), one of the leading FMCG distributors in the UAE with over 4 decades of expertise in building and distributing brands across the UAE. Sara Group Holdings, Dubai ensures your brand receives the optimum level of visibility, achieved through the successful implementation of both dedicated and comprehensive marketing strategies, delivering targeted weighted and numerical distribution.

Our class-leading market understanding, strong product knowledge, state-of-the-art infrastructure, strong sales and marketing teams, along with a vast logistical network with access to a large retail reach, will provide seamless market access, helping you and your brand deliver against all business KPI’s. Our proven expertise has earned us the distinction of being among the finest FMCG distribution companies in the UAE and the Middle East.

Talk to us for a 360-degree plan or choose from a bouquet of services to establish your presence in the thriving the UAE market.

Our Heritage

A results oriented business partner, identified as one of the UAE’s largest and best-established distributors within the FMCG category.

Sara Group Holdings has quickly become a leading distribution company specializing in health, personal care and household products, offering a complete package of services to manufacturers, brand owners and retailers.

Forming part of the wider ‘Sara Group of Companies’, after almost 60 years of working within the region, the Groups’ core competencies remain the exclusive Distribution of a broad spectrum of FMCG, personal care, perfumery, cosmetics and household products and the Retailing of luxury brands, perfumery, cosmetics and designer fashion brands.

Message from Mr. Yaqoub Yousif Alsharif Alhashemi
CEO of Sara Group Holdings:

I am proud of the Sara Group of companies that we have built over a generation. From its humble beginnings we have created a regional business respected by both our suppliers and customers past and present. We have built our reputation upon honesty, integrity, and by always doing the right thing. We have consistently grown the value of the brands of our supplier partners and enriched everyday lives by bringing outstanding global brands to our consumers and customers. We shall continue to play our part in bringing prosperity to the people of the United Arab Emirates.

Sara Group Holdings Vision

To be recognized as the most trusted independent provider of retail and distribution services in the GCC region.

Sara Group Holdings Mission

To offer exceptional brands of the highest international quality which contribute to the improved lifestyle and well-being of our customers.

Our Commitment and Values

We seek to provide:

  • Excellence in all things that we do (our people and service).
  • The highest standards insight and understanding of needs of clients.
  • Efficient and ethical dealings in all our business relationships.
  • We embrace change to continuously bring creative solutions to clients
  • We endeavor to attract & retain best staff by demonstrating mutual trust & respect
  • We believe this will deliver outstanding value & benefits to our consumers, customers, business partners, employees and shareholders.