Welcome to Sara Group Holdings, Dubai

Welcome to Sara Group Holdings, Dubai, a company with over 4 decades of expertise in building and distributing brands across the UAE.

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Our Brands

Our Presence

Empowering Brands in Skin Care

Sara Group Holdings is the proud partner in introducing a wide range of skincare products by different top brands to the UAE market.

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our Brands

Helping Oral Care Brand to write New Stories

Elevate your oral care brand with our expert brand and distribution management. Maximize visibility and reach with our specialized services.

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our Brands

Managing Brands from across the World

Sara Group Holdings brings to you world's most popular hair care brands for men & women trusted by millions of patrons across the world.

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our Brands

Home Care brands to keep you Hygienic

Keep your home safe and hygienic with Dr. Beckmann cleaning solutions, pioneered to solve the cleaning challenge of every household.

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our Brands

Managing top men grooming Brands for UAE

Look sharp with a clean smooth shave, every day with your favorited men’s grooming brands. Sara Group Holdings is proud to bring different men grooming brands to the UAE market.

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about our services

Revitalize Your Health & Personal Care Brand

Supercharge your health & personal care brand with our expert management. We excel at boosting visibility and distribution. Elevate your brand today!

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our Brands

Empower Your Favorite Child Care Brands

Fuel your child care brand's success with our expert brand and distribution management. We enhance visibility and optimize distribution, ensuring a wider reach. Elevate your brand with us.

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our Brands


A results oriented business partner, identified as one of UAE’s largest and best-established distributors within the FMCG category providing best services.

Market Knowledge

An exceptional knowledge of the UAE market with proven expertise in analyzing key market trends, competitor analysis and identifying future avenues of growth.

Our Infrastructure

A comprehensive, class-leading business partner, centrally located in Dubai Investment Park 2 (DIP2) for better connectivity & availability.

Sales & Marketing

Enhance your brand reach with the dedicated sales & marketing teams, to deliver and implement dedicated strategic and operational marketing plans.

Retail Sectors

Full coverage of the UAE’s retail trade with on-ground sales support, a vast logistics network and 360-degree marketing support to service at best.

Customers at First

We're always on the lookout for ways to enhance and broaden our distribution capabilities. Leveraging our cutting-edge infrastructure, we're able to assist clients across various sectors while also covering an entire region with prompt and efficient deliveries.

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Cutting edge Infrastructure to provide best in class services

Our strategically located facilities feature automated shuttles for efficient product transport, enabling us to provide specialized support across various FMCG categories.