Look sharp with a clean smooth shave, every day with the United Kingdom’s favourite men’s grooming brand, Laser. Sara Trident Emirates is proud to bring Laser shaving products and disposable razors to the UAE market.

Personalise your shave, safe and smooth, with Schick shaving products. With a legacy of over 100 years, Schick has been a pioneer in innovating shaving products for men.

Sara Trident Emirates brings to you Germany’s most successful shampoo for men, Alpecin. Alpecin shampoo’s caffeine variants are trusted by millions of patrons across the world.

Look macho with a beard & moustache and style it up with Vegetal hair colour. Vegetal Bio Colour is completely safe and is the world’s first PPD Free Hair Colour available in dark shades.


Rated as the number 1 skincare brand in the UK, Bull Dog skincare products are specially formulated and built for men with different skin tones.

Enhance your personal care with high-quality products at affordable prices with Enliven, a popular brand from the UK. Enliven body sprays are widely available across the UAE market.