Sara was established in the United Arab Emirates in 1982 and has now grown into one of the UAE's leading national distributors of personal care and household brands.

In June 2003 Sara Trident LLC was sold to Sara Corporation and now operates under the name Sara Trident Emirates LLC.

Sara International is the pharmaceutical distribution company and is managed by Sara Trident Emirates LLC.

We are exclusive distributors for many international companies. We sell their brands to all relevant retail trade sectors.

Using a marketing team who focus on groups of non-conflicting brands we give individual attention to planning and implementation and facilitate local implementation of global marketing strategies.

Application of our in-depth knowledge of the unique and rapidly expanding UAE market typically results in brand share growth, and product category expansion.