We understand that appointing a Distributor is a major decision requiring careful planning and preparation, that can only follow a detailed study of the potential costs and benefits for both Principal and Distributor. Consequently we offer - and encourage - every opportunity to potential new Principals to develop an in-depth understanding of our Company Culture, in addition to an appreciation of our Commercial Skills, before any binding commitments are made.

Often changing Distributor - perhaps to correct under-performance - is seen as a legal and operational challenge. However, we have considerable experience in smoothly managing such change processes, to ensure business continuity, resulting in substantial sales growth for the Brands involved.

We always regard an appointment as Distributor as a medium / long term commitment, motivated by mutual profit opportunity.Because we provide a sophisticated local resource that is integrated with our Principals' strategies, most of our current Principals have developed their brands with us for many years - usually over-achieving brand share and profit objectives.

Making a Start with Sara

When there is a significant business opportunity requiring fast preparation, planning and execution - we will work to your critical time path.We welcome informal, exploratory approaches, on the basis that there are no initial commitments or obligations on either side - other than complete discretion and confidentiality.

New to the UAE Market?

We will support you by providing a Product Category study.We will include an objective opinion of your brands' optimum market positioning and relevance to key consumer groups in the United Arab Emirates. Finally we will assess potential sales and brand shares considering different pricing, promotional and retail sector strategies.

Seeking a change for the better?

If your brands are already distributed in the UAE, we can provide an objective assessment of their performance and potential.With your prior agreement we will study your brands in the context of their category, provide a factual report, and make specific recommendations.Finally, we may agree with you to progress a detailed Business Plan including Trade Coverage, Marketing Support, Distribution Objectives by retail sector, Merchandising plans, Sales / Brand Share Forecasts and Financial data.

Your next step...

For a confidential consultation about your business objectives in the United Arab Emirates please contact us now!